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SINGAPORE WINS YOUNG LIONS COMPETITION AT 2012 CANNES LIONS ADVERTISING FESTIVAL
Cannes, France – Monday 18 June 2012: Singapore has won the prestigious Young Lions Print Competition for hot creative talent at the 59th Cannes Lions International Festival of Creativity.
The Young Lions Competition is designed to catapult the careers of rising stars that are set to redefine the future use of imagery in advertising. The winning team members are James Holman, (Copywriter) and Nuno Teixeira (Art Director) from TBWA, Singapore. This year, the Jury selected United Arab Emirates to take second place, with third place awarded to Belgium.
Commenting on their win, the ecstatic team from Singapore said: “It is like a dream come true – this is absolutely incredible. We cannot believe we have won.”
This year’s brief, disclosed to competitors on 16 June, was set by Control Arms – a global civil society alliance campaigning for a “bulletproof”Arms Trade Treaty, founded by Oxfam. The society disclosed a brief to raise awareness amongst State leaders and negotiators at the United Nations in the build up to the Arms Trade Treaty meetings in July of this year.
41 teams, comprising of an Art Director and Copywriter under 28 years of age, had just 24 hours to interpret the brief and develop a print advertisement, using content sourced from Getty Images’ range of creative, editorial and archival collections.
The work was scrutinised by the Jury members, headed up by this year’s Cannes Lions Jury President, Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather. Congratulating the Young Lions this year, Khai said: “You have all done a great job and should be very happy with the high standard of work produced in just 24 hours.”
Jury member, Steve Jones, Creative Director, AMV said: “All the teams worked remarkably well and their work was very impressive. The standard, thinking, and tone of voice that the teams used really impressed us, against what was a very complicated brief.”
The Young Lions Competition is being sponsored by Getty Images for the 15th consecutive year, reaffirming its commitment to promoting the best use of content in advertising. Getty Images was the exclusive content provider for the competitions, enabling contestants to draw from its broad range of creative, editorial, multimedia and archival collections.
The Getty Images team were on hand to provide technical support throughout the process and over the past year searched for the best up-and-coming creative talent from around the world. Spotted in a number of their local markets, the young hotshots went on to compete in regional heats before the all important final in Cannes.
Andrew Saunders, Senior Vice President, Creative Content at Getty Images said: “The Young Lions competition is an exciting event for Getty Images. Our support of the Young Lions Competition over the past 15 years has never failed to produce work that both inspires and surprises us – and we know that these talented individuals are going to be involved in setting the creative agenda in years to come. It is a rewarding experience to see some of the world’s most talented, young creatives use Getty Images’ content to produce such fresh and innovative work, and this year has been no exception. I would like to congratulate all those who participated in the Young Lions competition.”
About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.co.uk to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. Additional information on how Getty Images inspires and powers communications can be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at www.facebook.com/gettyimages and Twitter at www.twitter.com/gettyimages.com.
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